About Us
We’re a company committed to empowering healthier lives through smarter hydration and education about the power of water.
FLOZ is designed to seamlessly integrate into your daily routine. By combining functionality with compatibility for popular water bottles, we ensure our technology enhances your lifestyle without compromise.
Our Team
Meet the talented team behind FLOZ
We're two brothers on a mission to reinvent the way that you think about hydration.
John M. Fitzgerald
Co-founder & CEO
Jameson Fitzgerald
Co-founder & COO
Justin Knowles
Lead Product Engineer
Eric Carmichael
Lead Software Engineer
David Deering
Advisor & Chairman
Rogers Healy
Advisor
Brett Calhoun
Advisor
Our Partners
Morrison Seger Venture Capital Partners
With decades of experience and a proven track record of success, Morrison Seger Venture Capital Partners has successfully raised tens of millions of dollars, supporting brands across industries such as Consumer Packaged Goods (CPG) and Software as a Service (SaaS). Their team of experts specializes in building, scaling, and guiding brands toward successful exits, seizing opportunities at every stage.
Our Partners
Celebrity Equity Partners
With decades of experience and a proven track record, Celebrity Equity Partners (CEP) has successfully negotiated and structured high-value exits, liquidity events, and brand equity deals across industries such as consumer brands, private equity, and high-growth startups. Their team of experts specializes in maximizing brand value, scaling businesses, and executing strategic exits, ensuring clients achieve optimal financial outcomes at every stage of growth.
UFC Bantamweight Figher
Elijah "Swift" Smith
Elijah Smith is an American professional mixed martial artist competing in the UFC bantamweight division.
UFC Lightweight Fighter
Roberto "El Charro Negro" Romero
Roberto Romero is a professional mixed martial artist competing in the UFC lightweight division.
UFC Lightweight Fighter
Thiago Moisés
Thiago Moisés is a professional mixed martial artist competing in the UFC lightweight division.
Professional Football Athlete
Davis Alexander
Davis Alexander is a starting quarterback for the Montreal Alouettes in the CFL.
UFC Welterweight Fighter
Billy Ray Goff
Billy Ray Goff is a professional mixed martial artist competing in the UFC welterweight division.
UFC Lightweight Fighter
Alex "The Executioner" Reyes
Alex Reyes is an American professional mixed martial artist competing in the UFC lightweight division.
University of Missouri Football Player
Brett Leblanc
Brett LeBlanc is a collegiate football player at the University of Missouri – Columbia.
UFC Featherweight Fighter
Westin Wilson
Westin Wilson is an American professional mixed martial artist in the UFC featherweight division.
CrossFit Athlete
Josh Kernot
Josh Kernot is a professional CrossFit athlete.
UFC Welterweight Fighter
Jonny "The Sluggernaut" Parsons
Jonny Parsons is an American professional mixed martial artist competing in the UFC welterweight division.
Former NFL Player
Calvin Jackson Jr.
Calvin Jackson Jr. is a former professional football wide receiver who played in the NFL for the Miami Dolphins and New York Jets.
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